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POP Surf

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  • Campaign video
  • Sustainability
  • Surfrider Foundation
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Pop
Surf

Featuring Eco Fabrication

Bold with benefits. The 2019 ROXY POP Surf collection is sustainably minded & fashion forward. Cutting edge materials and technologies breathe new life into this iconic collection with the aim of leaving the planet better than we found it. Reclaimed waste is recycled into fibre and fabrics, then cut & sewn to create Pop Surf swim, while wetsuits are constructed with minimal water usage & without toxic solvents. It’s about finding balance, making the right moves & bringing fashion and function together for a better world. May the mountain and wave stand forever.
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5 tips

For more sustainable living from Stephanie Gilmore

Recycle

In your household and workplace. Investigate your area's recycling policies & programs and use them. Take the time to do it properly & inspire others to do the same.

Read Up

Knowledge truly is power, and there is a wealth of information out there. This is one of my favorite articles from National Geographic on the consequences of plastic. Learn, act & share.

Reduce

I keep reusable shopping bags in my car for groceries. I take my coffee in reusable cups. I refuse straws and I travel with a refillable water flask. Make new habits & make a difference.

Eat local and In-Season

Unnecessary shipping on food products is a major contributor to the global carbon footprint. Shop your local farmers' market and learn where your produce is coming from. Whenever possible, buy local goods

Less is More

Plastic products and packaging account for masses of waste. When gifting, I've decided to share experiences instead– pasta making classes for my niece & guitar lessons for my nephew.

Recycle

In your household and workplace. Investigate your area's recycling policies & programs and use them. Take the time to do it properly & inspire others to do the same.

Read Up

Knowledge truly is power, and there is a wealth of information out there. This is one of my favorite articles from National Geographic on the consequences of plastic. Learn, act & share.

Reduce

I keep reusable shopping bags in my car for groceries. I take my coffee in reusable cups. I refuse straws and I travel with a refillable water flask. Make new habits & make a difference.

Eat local and In-Season

Unnecessary shipping on food products is a major contributor to the global carbon footprint. Shop your local farmers' market and learn where your produce is coming from. Whenever possible, buy local goods

Less is More

Plastic products and packaging account for masses of waste. When gifting, I've decided to share experiences instead– pasta making classes for my niece & guitar lessons for my nephew.

POP Surf by the numbers

100%

regenerated polyamide in our wetsuits' nylon.

600

grams of solvent / VOC eliminated per wetsuit

104L

of water resources saved per kilogram of fabric

25

plastic bottles per wetsuit recycled

To celebrate the release of POP Surf collection, ROXY has partnered with The Surfrider Foundation, a worldwide not-for-profit organization dedicated to the protection and enjoyment of the world's ocean, waves and beaches through a powerful volunteer network of everyday people who passionately protect their playgrounds.

What's Next

We know we have a long way to go in our mission towards sustainability. The steps taken here for more eco-conscious products & construction methods are just the beginning for ROXY. From future, eco-fabricated Snow collections to educational partnerships & low enviro-impact events, ROXY vows to Take A Stand in 2019 and effect a change for the better–for the world & for all of us, today & tomorrow.

POP Surf

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Pop Surf - Löytää koko kokoelma